There's a New Cider in Town — Kirin Cider Australia
Advertising Campaign • Art Direction & Design
Art direction and design of Kirin Cider's 2014 Australian launch. For the campaign we collaborated with artist Gemma O'Brien to create billboards with hand-painted names specific to the suburb they were destined to appear in, along with a range traditional assets, ongoing creative content for Kirin's online and social media presence and a bespoke art project titled Bit.Fall that toured the Sydney and Melbourne Festivals, of which Kirin was a principal sponsor. Created as part of the team at MC Creative and shown here with their kind permission.